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November 15, 2017


Goodyear is one of the world’s largest tire companies, employing approximately 65,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

Goodyear Philippines, a leader in the local tire industry through forward-thinking innovation with its portfolio of performance passenger, and commercial tires and services and the widest dealership network with more than 100 dealer partners nationwide, recently launched Goodyear’s latest range of SUV tires. Not one, but four models of SUV tires for versatile SUVs and the diverse people who love them.

James Deakin with Goodyear Philippines Officers (from left): Dino Cimagala, Product Manager; Kenneth Sambajon, Market Director; Patra Azwar, Finance Director for Philippines and Taiwan; Saul Babas, Head of Marketing; and Jong Sumpaico, Branded Retail Development Manager

“Goodyear recognizes the versatility of the SUV, as well as the fact that SUV owners are a diverse group, with complex requirements,” shared Goodyear Philippines Market Director Kenneth Sambajon during the launch. Do you belong to the growing number of SUV fans who dream of owning this “aspirational vehicle”? Goodyear Philippines is redefining the industry to make Goodyear the number one choice for Filipino motorists who value high performance, reliability, and safety.

Why an SUV and not a car or some other vehicle?  Sambajon noted that in the past, the predecessors of what we now call SUVs were rugged, purpose built machines designed for terrain and conditions. They were notoriously exasperating to drive on-road with very heavy steering that required frequent correction just to stay in a straight line, hilariously slow and also uncomfortable to ride under any set of conditions. They were vehicles for a select, specialized group of people with distinct needs.

But the modern SUV now will out accelerate and out corner most compact sedans, and sports cars from the 90s. Mid-sized SUVs are often as comfortable and even more spacious than mid-sized sedans.  As refined and car-like as the modern SUV is, manufacturers haven’t tossed the parameters around which SUVs have always been designed. They still have extra tough chassis and suspensions, high ground clearance and most of all, large, rugged, and formidable tires.

“While SUV characteristics such as high ground clearance and ample cabin and storage space appeal to almost all SUV owners, most SUVs will never be used for off-roading. For on-road conditions, most SUV owners will need a set of grippy, quiet, and comfortable tires. That is precisely what the new Goodyear Efficient Grip Performance SUV provides,” added Sambajon.

Designed primarily for premium SUVs, Goodyear EfficientGrip Performance SUV utilizes an array of technologies to deliver premium on-road performance. QuietTread technology consists of a noise-dampening advanced tread and carcass design which provides improved noise performances as the tire wears that helps deliver a quieter and more comfortable ride. The FlexContact Technology has a shock absorbing cushion layer compound which lowers tire vibration in order to reduce the impact of road irregularities, providing for a smoother and more comfortable drive. The EfficientGrip Performance SUV promises excellent Wet Performance with its new innovative polymers with optimized microstructure for increased grip in wet road conditions, along with wider and reinforced shoulder blocks to increase braking performance.

For SUV purists, who will always use the SUV in the great outdoors, Goodyear offers them tire options to match their sense of adventure and complement the often dormant, under-utilized capabilities of modern SUVs with the new ‘Goodyear Wrangler series’.

For “weekend warriors”, the Wrangler All-Terrain Adventure with Kevlar with 50% off-road and 50% on-road application is their best bet.  Reinforced with Dupont Kevlar typically reserved for bulletproof vests, this tire is for city dwellers who might decide at a moment’s notice to head out to far flung rural areas. It is a do all tire that is also equally at home on the open highway.

For the more rugged adventurers that require versatility for long stretches of highway, challenging terrain and tough off-road trails, there is the Wrangler Duratrac with 70% off-road and 30% on-road application.  With its TractiveGroove technology that offers enhanced traction in deep mud, unique tread block design and rim protector, the Wrangler Duratrac is the perfect workhorse tire for rugged off-road terrain that still offers a quieter ride on paved roads.

While the Wrangler MT/R with Kevlar is for serious off-roaders who will go out of their way to push their skills and their SUVs to the absolute limit. Built for the most extreme and most challenging road conditions, this is Goodyear’s first off-road tire to incorporate DuPont Kevlar on its 3-ply sidewall brining superb cut and puncture resistance to an area of the tire that demands extra toughness when driving off-road.

“Whether you are a doting parent who likes to take your family on the occasional outing, or an adrenaline junkie who loves the freedom and the adventure of pushing a beast of an SUV to its very limit, Goodyear makes a tire perfect for your SUV and your unique lifestyle,” added Sambajon.

Kenneth Sambajon

Goodyear EfficientGrip Performance SUV, Wrangler All-Terrain Adventure, Wrangler Duratrac, and Wrangler MT/R with Kevlar and are available at Goodyear Autocare outlets. All four tire models are available with the Goodyear 5-Year Limited Warranty and Goodyear Worry Free Assurance.



Photos by Bess Zamora


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