July 11, 2017
SNAPCART: THE APP THAT GIVES CASH
A few months ago, I went to the launch of this already popular app from Indonesia named Snapcart. It is a mobile app that gives cash to its users (Yes, real money!).
All you have to do is take a snap of your grocery receipts. Here’s how:
In return, the data gathered from the receipts should provide real-time shopper insights to the app’s partner brands.
During the launch, they announced that in the future, to bring more interest and excitement to its potential users and of course earn more rewards, you need not just take a snap of your grocery receipts but also be able to take snaps of other retail stores such as pharmacies and health and beauty establishments.
Hopefully this step forward will lead to other retail establishments such as food & beverages, electronics, and apparels, to name a few. More reward opportunities, I believe, would also entice users to avail of Snapcart.
According to their Co-founder, Mayeth Condicion, “We received an overwhelming response from (our) users. We got more than a thousand downloads per day in the first weeks of the launch, surpassing our already strong results in Indonesia, but we still got questions on what receipts to upload. To take the guesswork out and make it more rewarding for users, Snapcart decided to update its features to accept all types of receipts. We also made it more engaging by introducing in-app games that could let users win even more rewards.”
Although most of us (about 97%) still like to shop using conventional means, I think this app has a lot of potential to succeed here. The only challenge that I see is their limited marketing reach to the Filipino consumer. Not many people in my circle know of this app. I think Snapcart should push their marketing up a notch so that more Filipinos will be aware and download it.
Snapcart has the potential to bridge the gap in online gathering and offline data by analyzing more receipts in real time. It provides meaningful insights to the consumer to understand brands better while companies strengthen their brands in holistic and sustainable ways.
Photos and videos from Snapcart
Photo/s used in this post is/are covered under the Fair Use Exemption of the IP Code.
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