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September 10, 2013

Google Names Latest Mobile Operating System


Sorry, M&M’s, Kisses, and Crunch! Google announced last Tuesday that their latest version of its Android 4.4. Mobile operating system will be called KitKat, you know the chocolate brand that tells you to have a break?

The good news was posted by Google’s executive, Sundar Pichai via the company’s official Google+ page. The news came out following these past months rumors that the new OS will be called Key Lime Pie―seriously?!

Apparently, KitKat is a Hershey brand in the US but a Nestle product worldwide. I still don’t know why that’s the case. Although details about the branded partnership are not yet known, God knows how much marketing money was exchanged in this deal. Kudos though to the fellow behind this idea, 60% more or less of smartphone users will be having KitKat wherever they will go.

When I first heard about this last week, I could not help but research if Google has been doing this practice of naming their mobile OS’ this way. And yes they have, but with desserts, mostly starting with the Cupcake, Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and the more familiar Jelly Bean.

Cross branding will also be visible on the KitKat packaging. The green Android mascot will be shown on the front along with a chance to win a Google Nexus 7 tablet or gift card.

I am sure that this OS will be a treat to android users. I can’t wait to see the release of Google androids next version of OS. One thing’s for sure―it’s definitely going to be a lot sweeter than the last.

To date, the company has surpassed the one billion Android device activation mark and that’s pretty sweet just as it is. Good job Nestle KitKat and Google!



Image by Google

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