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June 18, 2019

PHILIPPINE COFFEE: SHARED AND SAVORED AT THAIFEX

“Oh, Philippine coffee? Wow! Ok, I will try,” says the man. I was placing our fliers and magazines in the big luggage in preparation for our flight back to Manila. But at the last 15 minutes before Ms. Chit and I were about to leave THAIFEX, a gentleman bought all our coffee beans. Yes—ALL our remaining coffee beans which came from north to south of our country.

The very same thing happened last year when Philippine Coffee Board Inc. (PCBI) and International Women’s Coffee Alliance (IWCA) was at Cafe Asia in Singapore, thanks to the support of the ASEAN Coffee Federation.

The ACF booth at THAIFEX 2019


The Quality of Philippine Coffee
With the rise of coffee consumption is the rise of the people’s interest in coffee education from farming to serving. People want to try more than the usual, exactly why at just one look at our coffee beans, the meticulous ones can already tell that PCBI brought specialty coffee.

They smile, ask for the score, further inquire which part of the country it came from, and discover the coffee notes. Visitors and fellow exhibitors eagerly sat with us at the booth to know more—our coffee history and our plans for its sustainability.


The Role of Women in Coffee

Part of what adds interest to the conversation is the role of women. In a male-dominated coffee industry, women are gaining the recognition they rightfully deserve. The visitors at our booth were smiling as they looked at our magazine’s photos and read the success stories of our leading women such as community leaders and business owners who for many years have been instrumental in our economic and social progress.

From fellow women to male champions, we felt their sincere support because they called their friends, business partners, and family members to follow them at the IWCA booth which we shared with the Indonesia chapter.

The past three days at the expo reflected awareness and understanding of Gender Equality, the United Nation’s fifth Sustainable Development Goal.

If this positive attitude of Southeast Asians continues, it won’t be long before the region truly becomes the next frontier of coffee!


Supporting and Saving Philippine Coffee

The Thais and our fellow Asians have showed their support to our farmers, roasters, cuppers, and everyone else in the Philippine coffee value chain. You too can do your part to help our fellow Filipinos.

It starts by knowing which part of the country your coffee comes from and be just as thirsty to learn more. By doing so, you will get to choose if you want to have a coffee farm, rejuvenate it, have a coffee shop, roast coffee to create your own blend, etc. The choice is yours. If you need guidance, PCBI leaders are here to help. We have various classes for your interests, whether you are a newbie or pro.

If you’re busy, you can visit our website or check our Facebook, Instagram, or Twitter posts. We have a Coffee Forum on August 29 if you want to meet and support the IWCA.

There’s so much that you can do and we need your help to make this work. The next generation deserves quality Philippine coffee, too. Let’s all buy it and learn how to save it.

 

 

 

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