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November 29, 2015

Why do you shoot?

What type of equipment do you use to get such great results? Is everything done in a studio, or do you ever do on-location shoots?

I use a full frame dslr, a Canon 5D Mark II. My favorite lens for the food shots is the Canon T/S 90mm. A reliable, sturdy tripod. My last, but favorite, recommendation does not refer to equipment at all, but to a technique: understanding and using LIGHTING. I guarantee you that it can add more emotion, a natural ambiance, exciting drama, and a stronger appetite appeal…if done properly. No Photoshop needed. I bring my lights wherever I go. Now, the real magic is when you think I am using “natural” light when in fact, I am using my strobe/artificial lights.

If you want to learn more about food photography and lighting, please attend my food photography workshop at PCCI (Philippine Center for Creative Imaging). I love sharing my techniques and love for light!

Image 3

You shot a picture of a plate of food nearly completely eaten – and somehow still managed to convey the dish as if we were looking at an untouched plate.

Is this good or bad news? THANK YOU on both counts though.

Mark Floro03

Mark Floro03

Any tips for amateur food photographers, especially those with camera phones at the ready?

Honestly, I am not sure how to answer this one. My answer is a question: what is the purpose of the photos? If one only wants to just shoot, includes a filter, and posts the images on social media, then keep shooting. But if one wants to learn what lighting and photography are all about, then I can share my passion and knowledge to that person!

Mark Floro04 Mark Floro02 Mark Floro01

I conduct two classes at PCCI: Food Photography (2 days) and Business In Photography (1 day). This is my tip: please attend and let’s have fun learning and discovering photography…the old fashion way!

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